BusinessWire India
Mumbai (Maharashtra) [India], September 5: L'Oreal Paris, the No.1 beauty brand in the world, has announced Alia Bhatt as new global brand ambassador. She joins the brand's diverse roster of spokespersons like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others. The award-winning actress, producer and entrepreneur will star in the French beauty brand's campaigns starting from September 2024.
One of Time Magazine's 100 Most Influential People of 2024, Alia Bhatt's repertoire of cinema spans languages and genres, which have won her awards and critical acclaim. A true multi-hyphenate, Alia embodies the core values of L'Oreal Paris, representing inclusivity and empowerment, sharing the transformative power of self-belief with women over the world.
"At L'Oreal Paris, we are honoured to welcome Indian actress Alia Bhatt to the family. I admire how Alia uses her global platform and role as a producer to push for inclusivity in the film industry and to shed light on Indian cinema worldwide. Her commitment to care for people and planet makes her the perfect ambassador for female talent, entrepreneurship, and for the endless possibilities L'Oreal Paris seeks to open up by uplifting women's worth," said Delphine Viguier-Hovasse, L'Oreal Paris Global President.
"I am thrilled to join the L'Oreal Paris family and stand alongside a community of strong, powerful women. As someone who has always been deeply interested in all things skin, I admire L'Oreal Paris for its pioneering innovations and commitment to excellence in the beauty industry. The brand's celebration of women's empowerment resonates deeply with me, as it strives to ensure every woman feels valued and empowered. I am excited to collaborate with L'Oreal Paris to make a positive impact in the beauty industry and champion inclusivity for women," says Alia Bhatt.
Link of the digital film: https://www.youtube.com/watch?v=SY8x9Ai1Xm
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