The Birth of Goongoonalo: India's First Artist-Owned Music Ecosystem

VMPL

New Delhi [India], May 12: In a landmark moment for the Indian music industry, over 35 of the country's most celebrated musical artists have unveiled a visionary new platform: Goongoonalo- India's first artist-led, artist-owned cultural ecosystem. Founded by legendary poet Javed Akhtar, Grammy-winning composer Shankar Mahadevan, and technologist Sridhar Ranganathan, and helmed by CEO Sherley Singh, the platform marks a paradigm shift in how music is created, shared, and experienced.

Goongoonalo is designed to challenge the algorithm-driven music landscape by offering a human-centric, soulful alternative. The platform promises original content, unreleased classics, lyrical intimacy, and direct fan engagement.

As Javed Akhtar put it, "May 5, 2025, will be remembered as a historic day. Goongoonalo gives artists the freedom to create without the constraints of producers or music companies. It's the first of its kind globally, where musicians, lyricists, and singers are shareholders. Artists will have complete creative freedom, and no committee will oversee their work. Members will also introduce new talents, giving exposure to emerging singers, lyricists, and composers. This is where there will be complete unity in complete diversity."

This vision is echoed by co-founder Shankar Mahadevan:

"Goongoonalo is a platform created by artists for artists. It's a stage to write the next chapter of music. Today is a significant and historic day for all artists. Through this platform, the dreams of many artists will come true."

Sonu Nigam shared:

"When I came to Mumbai in the '90s, we always wanted to do something that no one else was doing. Now, that dream will become a reality with Goongoonalo, which will become very important in the history of music."

Prasoon Joshi added:

"Many times, we've had our mic and pens but by the end of the writing process, we were left wondering what it was we initially wanted to say. We've done a lot of commission worknow it's time to commission our work to ourselves and say exactly what we had set out to express. Goongoonalo provides the freedom to think and create without any constraints."

Together, a galaxy of artists including Arijit Singh, Shreya Ghoshal, Sunidhi Chauhan, Hariharan, Sulaiman Merchant, Salim Merchant, Shekhar Ravjiani, Vishal Dadlani, Amit Trivedi, Irshad Kamil, Papon, Sameer Anjaan, Raju Singh, Kaushiki Chakraborty, Vijayaprakash Ramasesha, Srinivasan Doraiswamy, Loy Mendonsa, Amitabh Bhattacharya, Anand Shrivastava, Milind Shrivastava, Aruna Sairam, Anupam Roy, Harshdeep Kaur, Mahalakshmi Iyer, Bickram Ghosh, Akriti Kakkar, Shweta Mohan, Anusha Mani, Manan Shah, Akshay Hariharan, Rachel Singh, Siddharth Mahadevan, Soumil Shringarpure, and Joshua Singh are forging a new, inclusive path for Indian music-a future shaped by those who create it.

Lalit Pandit remarked:

"We've long awaited a moment where music could truly enjoy its own freedom. With Goongoonalo, that time has finally come. We're thrilled to revive songs we always believed deserved a chance but were overlookedand now, even our unreleased gems will find their home here."

Shaan noted:

"This is truly historic. This is a one-of-a-kind universe, and it's our universeand we welcome anyone and everyone to be part of it. It started with good intentions, and anything done from the heart yields good results. We'll strive to present our best songs on Goongoonalo."

Ehsaan Noorani added:

"Goongoonalo opens up endless possibilities for collaboration. It not only enables us to create fresh music but also makes it accessible to the world-expanding opportunities to showcase our work for sync and beyond."

Adding technological heft to the vision, Sridhar Ranganathan explained:

"At Goongoonalo, we're building a platform where technology serves emotion. Our cloud-native architecture is designed to scale effortlesslyconnecting millions of fans and creators in real-time, across geographies."

Summing up the platform's mission, CEO Sherley Singh stated:

"Goongoonalo is a living archive of culture and creativity. A space where a grandmother in Chennai can rediscover her favourite raag, and a teenager in Shillong can collaborate with her idol."

Beyond the Launch

The unveiling was more than a product launch-it was a gathering of India's artistic vanguard, united by a mission to reshape how creativity is valued, distributed, and experienced. With a full slate of collaborations, mentorship programs, and a growing calendar of live and digital events, Goongoonalo is poised to become a cultural cornerstone of modern India.

The Journey Ahead

While the Goongoonalo app prepares for its grand debut, the platform is now open at www.goongoonalo.com. Artists and fans are invited to register and become founding members of this new creative family.

#goongoonalo

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