Anubhav Sinha is currently promoting his movie Bheed which stars Rajkummar Rao, Bhumi Padnekar and Dia Mirza in prodigal roles. As he give promotional interviews he talks about how the entire industry was rooting for Shah Rukh Khan to fail.In an interview with Variety, Anubhav talks about the time he made Ra One and how it was labeled as a flop. He said, "Today, ‘Ra.One’ is a hit, but when it released, they called it a flop. That was a time when the industry wanted Shah Rukh to fail, because they couldn’t deal with this size.
Then ‘Tum Bin 2’ failed. Then I said, ‘No. I’ll make films for the man that I was.’ And then I could revert to that individual. This is roughly the time the Indian political landscape was changing quite dramatically. This is also the time that I started reading again, after like, at least 20 years.”Bheed will be out in cinemas on March 24. The film is mostly shot in Lucknow and is a brainchild of Anubhav Sinha and Bhushan Kumar. Anubhav is known for making gritty and realistic films that have a strong message of social change. He has made films like Mulk (2018), Article 15 (2019), Thappad (2020) and Anek (2022). Yet, as a director he began with directing predominantly mainstream films, including Tum Bin (2001), Dus (2005), Cash (2007), and Tum Bin 2 (2016). He was also the director behind Shah Rukh's big-budget superhero film Ra.One, which released in 2011. The film starred Kareena Kapoor, Arjun Rampal and Satish Shah and collected more than ₹200 crores worldwide. It was considered one of the most expensive films of that time.