Popular Telugu publicist and producer BA Raju died on May 21st night in Hyderabad. He was 57. His son B Shiva Kumar confirmed the news with a social media post. BA Raju is survived by his two sons, Boyidapu Arun Kumar and B Shiva Kumar. His wife and director B Jaya breathed her last in 2018. His son Shiva Kumar took to Twitter to share the sad news with followers. He wrote, "With extreme sorrow & grief we would like to announce the untimely demise of our beloved father Shri B.A.Raju. He passed away due to sudden fluctuations of diabetes & cardiac arrest. May his Soul Rest In Peace. Dad Be A “Raju” Forever because You are a “SUPERHIT” in Our Hearts (sic)."
Apart from promoting films and producing them, BA Raju also founded the popular Telugu magazine Superhit. He was the personal publicist for Mahesh Babu and his family. In his career spanning four decades, BA Raju had worked on several films as a PRO (Public Relations Officer).Prabhas, Nagarjuna, Jr NTR and several other Telugu actors, directors, and technicians worked with him on films. He also produced films such as Chantigadu, Premikudu, Gundamma Gaari Manavadu, Savaal and Vaishakam, among others.