There was never a war between long-format and short-format creators: Ashish Chanchlani
By IANS | Published: March 21, 2023 07:39 PM2023-03-21T19:39:04+5:302023-03-21T19:50:08+5:30
Mumbai, March 21 Ashish Chanchlani, who is one of India's biggest YouTubers, recently shared his views on the ...
Mumbai, March 21 Ashish Chanchlani, who is one of India's biggest YouTubers, recently shared his views on the war between long-format and short-format content.
He said that he too started off as a short-form creator and later diversified into long-format content.
The YouTuber, who is part of the streaming show 'Playground', told : "First of all, there is no war between long-format creators and short-format creators. Having said that, I feel that the magic of long-format content is here to stay. I too started off as a short-format creator when the concept of reels didn't even exist. Eventually, we explored and diversified into the zone of long-format content."
Ashish does feel that the audience's attention span has taken a hit, stating that they have their own ways and preferences to watch content.
He said: "Yes, I agree that the attention span is decreasing, but then the audiences adjust themselves according to the content. They know that it's a reel so they invest their attention span according to the length of the content, but when they go to watch a movie in a theatre, they go with the mindset of investing two hours of their lives to a particular film."
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