Mumbai, Feb 7 Way back in 1999, the Melody Queen Lata Mangeshkar - who attained immortality on Sunday - had made her maiden foray into exclusive merchandising.
She started with a signature perfume brand 'Lata', launched by a Thane-based company and manufactured by a Vapi-based chemical group.
A mega-launch event was organised in a suburban sea-facing five-star hotel with the Mumbai paparazzi turning out in full strength to cover and discover the new fragrant 'Lata' brand spectacle.
As the gathering appeared restless, the show started - with our own Lata Didi clad in a sparking saree, coming on the stage - with the company Aqua P & C Ltd Chairman, Managing Director, Directors, et al, beside her.
After a brief presentation on 'Lata - Eau De Parfum' the eager mediapersons fired questions - mostly mundane - ranging from: "What is the colour of the perfume, how is the fragrance, the bottle design, price,... etc".
The replies came, though Lata Didi herself seemed a tad bored and the company's top gents could be seen stifling yawns.
Then with The Week magazine
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