This final, between Brazil and Italy, marked the first time that two former world champions met in a final; Italy had previously won the World Cup in 1934 and 1938, while Brazil won in 1958 and 1962. With this third win after their 1958 and 1962 World Cup victories, Brazil became the world's most successful national football team at that time, surpassing both Italy and Uruguay, who each had two championships. The third title earned Brazil the right to retain the Jules Rimet Trophy permanently. Brazil struck first, with Pelé heading in a cross by Rivellino at the 18th minute.
Roberto Boninsegna equalized for Italy after a blunder in the Brazilian defence. In the second half, Brazil's firepower and creativity was too much for an Italian side that clung to their cautious defensive system. Gérson fired in a powerful shot for the second goal, and then helped provide the third, with a long free kick to Pelé who headed down into the path of the onrushing Jairzinho. Pelé capped his superb performance by drawing the Italian defence in the centre and feeding captain Carlos Alberto on the right flank for the final score. Carlos Alberto's goal, after a series of moves by the Brazilian team from the left to the centre, is considered one of the greatest goals ever scored in the history of the tournament.