City
Epaper

Marriage agencies going bankrupt in Japan as dating apps use surge

By IANS | Updated: February 10, 2024 15:40 IST

Tokyo, Feb 10 As people resort to dating apps rather than marriage consultation agencies, the number of bankruptcy ...

Open in App

Tokyo, Feb 10 As people resort to dating apps rather than marriage consultation agencies, the number of bankruptcy filings has risen to a record level in Japan over the past year.

A total of 11 marriage agencies filed for bankruptcy over the past year in the country, while another 11 closed, suspended operations or were dissolved, The Mainichi newspaper reported.

According to data published by the research firm Teikoku Database, this is a record high for services that have traditionally assisted individuals in finding their mates and tie the knot.

This trend has been attributed to declining birth rates in Japan and people marrying later in life, but dating apps are viewed as the decisive factor.

According to a survey conducted by Meiji Yasuda Life Insurance in November 2023, one in every four couples who married in the previous year met using matching applications. The same amount claimed to have married persons they met at work.

The report said that the marriage consultation industry is trying to attract new clients by offering services like online interviews and marriage hunting parties.

However, the Teikoku Databank report states that "it's difficult for them to differentiate from other companies with basic services, and it's very easy to fall into competing just on price. High advertising costs are putting pressure on the firms' businesses".

Meanwhile, dating apps are looking for ways to capture even more market share, including a more focused focus on privacy, which marriage consultation services normally pay more attention to.

Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor

Open in App

Related Stories

EntertainmentPooja Hegde's Chartbuster Track ‘Kanimaa’ From ‘Retro’ Crosses 100 Million Views on YouTube, Registers an Impressive Feat!

InternationalIt’s more than just puppy love for British envoy Caroline Rowett

NationalIt’s more than just puppy love for British envoy Caroline Rowett

BusinessWorld's First Indo-Vietnam Cultural Heritage Film Announced

BusinessComviva appoints Manish Agrawal as President and Chief Operating Officer to accelerate technology transformation and delivery excellence

International Realted Stories

InternationalLandmark India-UK FTA signed; to boost annual trade by $34 billion

InternationalMaldives occupies 'special place' in India's Neighbourhood Policy: High Commissioner (IANS interview)

InternationalSouth Korea-US '2+2' trade talks postponed due to Bessent's urgent schedule: finance ministry

InternationalNEP gets global push as UK-India trade deal recognises education as core pillar of strategic ties

InternationalPM Modi meets Keir Starmer ahead of key FTA deal signing