From brick-and-mortar to click-and-order

New Delhi, July 19 According to a recent KPMG report, there are more than 800 D2C brands in India with the sector valued at $44.6 billion in 2022, projected to reach $100 billion by 2025. As the pandemic severely disrupted business operations, retailers found innovative ways to reach customers through the power of digitisation. As supply and logistics were disrupted the D2C business model grew.

The D2C model of retail heavily relies on the internet. With over 650 million web users in India currently, there is bound to be a boost in the e-commerce industry. The D2C

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