'The need for a global Indian design language'

New Delhi, June 13 New Delhi-based multihyphenate design and art professional Pushkar Thakur has reiterated the need for a global idiom to Indian design.

The artist-entrepreneur set up a multi-award winning design and art studio, The Grafiosi, in 2005, and a decade later, launched his retail label OriginOne.

His digital art moves from the abstract and fantastical to the figurative and fun; his installations are more sculptural and interactive, and use a variety of media from analogue to digital. Through street and travel photography he explores the plurality of locations and identities. Illustrations and poster art also form part of his artistic vocabulary. His work has been exhibited in Frankfurt, Istanbul, Kolkata, Mumbai, New York and New Delhi.

Pushkar speaks to life in a freewheeling chat:

How did the multi-hyphenate practice happen? What came first as you work with everything from painting to digital art, photography, interior design, product design and branding?

Thakur: One thing has led to the other. The role of a graphic designer itself has a lot of assimilation of different practices. Say, if one is doing packaging design, you must be using photography, typography and other skills for it. It's required while creating identity through OriginOne - which began with creating innovative stationery; that's how the multi-hyphenate tag has come about.

You had your beginnings in advertising...

Thakur: Very brief. I was with a music magazine 'Rock Street Journal' in college, and then I joined an ad firm for five months before starting my own studio.

You have once stated that ad agencies frustrate you?

Thakur:

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