A one of a kind initiative, 'The Real Cut', was first launched in Summer/Resort 2019, providing a platform to young and emerging natural diamond jewellery designers from across the country associated with leading jewellery retailers, practicing their craft for the past three to eight years to reach the fashion industry globally.
The winners are evaluated on parameters ranging from quality, innovation, and marketability to originality and ability to take their business to the next level.
Deepa Agarwal for Sona Chandi Jewellers, Kinnari Shah from Reliance Jewels, Riddhi Shah for B R Designs, Ashraf Motiwala & Team for A S Motiwala, Sourav Hanra for Vummidi Bangaru Jewellers and Subhajit Bag for Senco Gold & Diamonds were handpicked from amongst 59 promising applicants by an esteemed jury from the jewellery and fashion fraternity in Mumbai on 10th January.
Jaspreet Chandok, Head of Lifestyle business, IMG Reliance, said, "We are absolutely thrilled to be back with yet another season of 'The Real Cut'. The collaboration is a celebration of the best talent in fashion and jewellery design. In its 20th year, Lakmé Fashion Week's endeavor to support and nurture talent continues to grow, and we are glad to have partners like Diamond Producers Association with us."
Richa Singh, Managing Director -India, Diamond Producers Association (DPA), said, "The natural diamond jewellery that we've come across this season is not just highly creative, but also crafted keeping the consumer in mind... Natural diamonds have the unique ability to transcend generations and still remain relevant, making them the perfect epitome of slow fashion."
Lakmé Fashion Week Summer/Resort 2020 is scheduled to be held between 12th to 16th February at JioWorld Garden BKC, Mumbai.
( With inputs from IANS )