According to Mashable, at the time of publication, Apple has not actually shared any content on the platform. It seems like Apple is just laying the groundwork before things take off.
Roughly, there are 6,000 followers at the time of writing, which will go up very soon. The development was first spotted by social media consultant and industry specialist, Matt Navarra who took to his Twitter account to share the news.
It would be fun to see the company try and come up with short, well-produced ad campaigns around its product but similar to how Apple operates its Twitter account, it could simply be used to push ads. As far as ads are concerned, TikTok users have confirmed that they have noticed ads from Apple on the platform
( With inputs from ANI )