City
Epaper

Apple, Pixar, Adobe form Alliance for OpenUSD to boost next-gen AR

By IANS | Updated: August 1, 2023 20:10 IST

San Francisco, Aug 1 Tech majors like Apple, Pixar, Adobe, Autodesk and NVIDIA, along with the Joint Development ...

Open in App

San Francisco, Aug 1 Tech majors like Apple, Pixar, Adobe, Autodesk and NVIDIA, along with the Joint Development Foundation (JDF) which is an affiliate of the Linux Foundation, on Tuesday announced the Alliance for OpenUSD (AOUSD) to promote the standardisation, development, evolution, and growth of Pixar’s Universal Scene Description technology.

The alliance seeks to standardise the 3D ecosystem by advancing the capabilities of Open Universal Scene Description (OpenUSD).

“OpenUSD will help accelerate the next generation of AR experiences, from artistic creation to content delivery, and produce an ever-widening array of spatial computing applications,” said Mike Rockwell, Apple’s vice president of the Vision Products Group.

“Apple has been an active contributor to the development of USD, and it is an essential technology for the groundbreaking visionOS platform, as well as the new Reality Composer Pro developer tool. We look forward to fostering its growth into a broadly adopted standard,” he added.

The alliance will develop written specifications detailing the features of OpenUSD.

This will enable greater compatibility and wider adoption, integration, and implementation, and allows inclusion by other standards bodies into their specifications.

The Linux Foundation’s JDF was chosen to house the project, as it will enable open, efficient, and effective development of OpenUSD specifications, while providing a path to recognition through the International Organisation for Standardisation (ISO).

AOUSD will also provide the primary forum for the collaborative definition of enhancements to the technology by the greater industry.

“We open-sourced the project in 2016, and the influence of OpenUSD now expands beyond film, visual effects, and animation and into other industries that increasingly rely on 3D data for media interchange,” informed Steve May, Chief Technology Officer at Pixar and Chairperson of AOUSD.

Guido Quaroni, Senior Director of Engineering, 3D&I at Adobe said that leveraging a common 3D data representation during the creative process multiplies the value brought by each package and device.

“OpenUSD was created to be one of these ‘multipliers’ and we are excited to see a diverse group of companies joining together to support this innovative and open technology,” Quaroni added.

Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor

Tags: congresspitrodadelhimodideepikabjpwest-bengaldeepika-padukoneajay-devgnthakur
Open in App

Related Stories

NationalDelhi: Massive Fire Breaks Out in Swaroop Nagar House Due to Family Dispute (Watch Video)

National'PM Narendra Modi and Nitish Kumar Model Will Prevail in Bihar': Samrat Choudhary After Taking Oath As Chief Minister

NationalDelhi Fire: 3, Including Child, Dead as Massive Blaze Erupts in Multiple Jhuggis in Rohini

LifestylePohela Boishakh 2026 Wishes: WhatsApp Status, Messages, and Greetings to Share as You Celebrate Bengali New Year

NationalDelhi Road Accident: 2-Year-Old Girl Killed in Alipur Crash, SUV Driver Flees

Technology Realted Stories

TechnologyBECIL inks pact with C-DAC for AI, 5G, cloud and digital solutions

TechnologyIndia, South Africa look to deepen trade ties via Dube TradePort SEZ: Report

TechnologyCentral team to investigate deadly accident at Vedanta power plant in Chhattisgarh

TechnologyMeta Layoffs 2026: Facebook-Parent Company to Sack 8,000 Employees in May

TechnologyIndian states can accelerate investment flow from East Asian nations: Report