Twitter has launched its new logo, dropping the blue bird on its website for an X as part of a wider rebranding. The social media network’s site on Monday showed the company’s new logo: a white X on a black background. Twitter owner Elon Musk and its Chief Executive Officer Linda Yaccarino unveiled a the new logo for the social media. “X is here! Let’s do this,” tweeted Yaccarino, who also posted a picture of the logo projected on the company’s offices in San Francisco. The new logo is the latest change since Musk bought the social media platform for $44bn last year.
On Sunday, Twitter’s billionaire had said in a series of posts on his account that he’s looking to make the change worldwide as soon as Monday. Musk said on Sunday he wanted to change Twitter’s logo and polled his millions of followers on the platform on whether they would favour changing the site’s colour scheme from blue to black. Under Musk’s tumultuous tenure since he bought Twitter in October 2022, the company has changed its business name to X Corp, reflecting his vision to create a “super app” like China’s WeChat.Last October, he said that “buying Twitter is an accelerant to creating X, the everything app”.