City
Epaper

Google acquires AR eye wearable startup North

By IANS | Updated: July 1, 2020 18:45 IST

San Francisco, July 1 Google which gave up on its consumer eye wearable dream has acquired Augmented Reality (AR) ...

Open in App

San Francisco, July 1 Google which gave up on its consumer eye wearable dream has acquired Augmented Reality (AR) smart glass startup called North for an undisclosed sum.

Canada-based North that is backed by Amazon and Intel launched the Focals 1.0 AR glasses in January last year.

These glasses connect to the user's smartphone via Bluetooth and display key notifications like directions or calling an Uber directly in the wearer's field of view.

Google said North's technical expertise "will help as we continue to invest in our hardware efforts and ambient computing future".

North will join the Google team based in Kitchener-Waterloo, Canada.

North, a pioneer in human computer interfaces and smart glasses, has built a strong technology foundation.

After failing to impress people with the consumer edition of its $1500 Glass, Google last year brought the second edition of its eye-wearable device - Google Glass Enterprise Edition 2, with improved camera, USB-C type port and safety frames.

The first Google Glass was introduced with much fanfare in 2014.

At $1,500, it promised a new, bold era for information.

People, however, realised the device was not yet ready to be part of their lives. There were safety and health concerns. The built-in camera raised privacy and piracy issues too.

 

( With inputs from IANS )

Tags: googlecanadaIntelSan FranciscoSan francisco bayWord on macWho dgIndia canadaMicrosoft incUs google & youtube
Open in App

Related Stories

Technology'Learning About Photosynthesis': Google Explains How Plants Use Light to Produce Oxygen With Animated Doodle

TechnologyFree WiFi Danger! Google Warns Users Against Connecting to Public Networks

TechnologyWhat Is Quadratic Equation? Google Doodle Celebrates One of Most Searched Mathematical Equations

EntertainmentMadhuri Dixit’s Canada Tour: Organisers Clarify It Was a Promoter Miscommunication, Not a Delay by the Actress

EntertainmentKapil Sharma’s Cafe Attacked Third Time In Canada: Lawrence Bishnoi Gang Claims Responsibility

Technology Realted Stories

TechnologyMini car sales to remain below 100,000 units for 2nd year in S. Korea

TechnologySamsung to invest $309 billion over next 5 years

TechnologySouth Korea's SK to pour $87.9 billion into domestic investment through 2028

Technologye-Jagriti empowers consumers: 2.75 lakh users registered, 1.3 lakh complaints filed since January launch

TechnologyCorporate bond issuances rise 8 pc to Rs 6.3 lakh crore till October this fiscal: SBI report