City
Epaper

Google acquires AR eye wearable startup North

By IANS | Updated: July 1, 2020 18:45 IST

San Francisco, July 1 Google which gave up on its consumer eye wearable dream has acquired Augmented Reality (AR) ...

Open in App

San Francisco, July 1 Google which gave up on its consumer eye wearable dream has acquired Augmented Reality (AR) smart glass startup called North for an undisclosed sum.

Canada-based North that is backed by Amazon and Intel launched the Focals 1.0 AR glasses in January last year.

These glasses connect to the user's smartphone via Bluetooth and display key notifications like directions or calling an Uber directly in the wearer's field of view.

Google said North's technical expertise "will help as we continue to invest in our hardware efforts and ambient computing future".

North will join the Google team based in Kitchener-Waterloo, Canada.

North, a pioneer in human computer interfaces and smart glasses, has built a strong technology foundation.

After failing to impress people with the consumer edition of its $1500 Glass, Google last year brought the second edition of its eye-wearable device - Google Glass Enterprise Edition 2, with improved camera, USB-C type port and safety frames.

The first Google Glass was introduced with much fanfare in 2014.

At $1,500, it promised a new, bold era for information.

People, however, realised the device was not yet ready to be part of their lives. There were safety and health concerns. The built-in camera raised privacy and piracy issues too.

 

( With inputs from IANS )

Tags: googlecanadaIntelSan FranciscoSan francisco bayWord on macWho dgIndia canadaMicrosoft incUs google & youtube
Open in App

Related Stories

NationalPM Narendra Modi Leaves for Croatia After Concluding ‘Productive’ Canada Visit

NationalAir India Flight From San Francisco to Mumbai Suffers Technical Snag; Passengers Deplaned at Kolkata Airport (Watch Videos)

International'Playing for Peace': Cristiano Ronaldo Sends Jersey With Message to Donald Trump Amid Israel-Iran Conflict

MumbaiMumbai: Man Trying to Fly with Fake UAE Visa Held at CSMI Airport

Technology'In Memory of Victims': What Does the Black Ribbon Below Google Search Bar Mean?

Technology Realted Stories

TechnologyAir India to cut international flights on wide body aircraft by 15 pc

TechnologyKarnataka security guard held for uploading nude videos, 13,500 obscene images found on phone

TechnologySAIL beefs up Indian Navy’s INS Arnala with special steel

TechnologyFM Sitharaman urges fintechs to look beyond cities, tap into rural India's potential

TechnologyMedia report on RBI scrutiny unverified and malicious: Standard Chartered Bank