According to Tech Crunch, the TV boxes will come with a QR code that will unlock instructions for the transformation of the box into different objects like bookshelves, magazine racks, and cat houses.
The life of each of the objects created out of the box will depend on its usage.
As per Tech Crunch, the boxes will be initially used to ship The Serif, Sero TV models and Frame.
( With inputs from ANI )