Indi, Country in South Asia

India's Plastic Waste Management Rules 2016 introduced the concept of extended producer responsibility (EPR) for packaging waste that puts the onus of funding, collection, segregation, and treatment of plastic waste on brand owners.The most recent amendment to the rule also brings a mandate of reuse, refill and use of recycled content in a phased manner on the brand owners.To support brands in India, Landbell Group, a leading provider of environmental and chemical compliance solutions has announced a joint venture with GreenForest Solutions - a sister company of BlackForest Solutions, one of Europe's fastest-growing waste management consultancy firms. The new entity - Landbell GreenForest Solutions Private - is a producer responsibility organization (PRO) which offers best-in-class EPR services for plastic packaging waste to brands in India.Drawing on the collective expertise and global best practices of the JV partners, Landbell GFS offers a fully transparent and traceable EPR service for packaging waste to brands in India. Besides EPR services, Landbell GFS also provides value-added services to help brands move towards waste minimization and support for government in implementing EPR:- Recyclability services - The draft EPR regulation from the Ministry of Environment, Forests and Climate Change (MOEFCC) mandates the brands to adopt reuse, recycling and use of recycled content in a phased manner within a short span of time. Using international best practices, Landbell GFS offers advisory services on recyclability to brands, taking a deep dive into their business model, supply chain, business processes and use of alternative material, with an end goal of helping brands comply better with the regulation.- Advisory services to government - The role of state governments is amplified with the roll out of the EPR regulation. State governments are expected to maintain their own registries of all stakeholders in the plastic waste value chain. Landbell GFS offers advisory services to the governments, helping them to implement the EPR regulation within the state.Christophe Pautrat, Head of Global Alliances, Landbell Group, said, "the new plastic waste EPR regulations are a game changer for producers, with new obligations and ambitious targets. With our proven track record and innovative solutions, we are thrilled to start our operations in India at the perfect time to guide all producers on their journey towards zero waste."Sebastian Frisch, Partner, GreenForest Solutions, said, "India is leading the current EPR implementation in Asia. With Landbell GFS, we are now bringing 20+ years of international EPR experience into the market - combined with a holistic sustainability approach that includes solutions for packaging design, sourcing, and closed-loop applications of recycled plastics.""We are proud that our PRO can play a role to develop a modern recycling infrastructure in India that also attracts investors, as envisioned by the Indian government when imposing an EPR regulation for the country."Saurabh Shah, Managing Director, Landbell GFS, said, "In the past decade, India has made significant strides in the right direction to tackle waste. The combination of fresh laws and a strong intent will be a catalyst for brands seeking professional services to meet their committed targets for reuse, recycling and use of recycled content as a part of overall EPR strategy and corporate reputation."This story is provided by PRNewswire.will not be responsible in any way for the content of this article. (ANI/PRNewswire)( With inputs from ANI )Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor

IndiFOLLOW

Indi, Latest News

Mumbai, Dec 13 Arjun Bijlani of 'Fear Factor: Khatron Ke Khiladi 11' fame is all set to join ... ...

India's weightlifter Ajay Singh on Sunday won the gold medal in the men's 81kg category at the ongoing Commonwealth Weightlifting Championships 2021 in Tashkent. ...

Chennai, Dec 13 Director Priyadarshan's historical magnum opus 'Marakkar: Arabikkadalinte Simham' (Lion of the Arabian Sea), featuring Malayalam ... ...

New Delhi, Dec 13 The International Institute for Higher Education Research and Capacity Building (IIHEd), O.P. Jindal Global ... ...

New Delhi, Dec 13 Nipun Marya, who served as Director, Brand Strategy for Vivo India for five years, ... ...

Mumbai, Dec 13 Tahir Raj Bhasin, who is gearing up for the release of the Kabir Khan directorial ... ...

Mumbai, Dec 13 'Dangal' duo Fatima Sana Shaikh and Sanya Malhotra have come on board for director Meghna ... ...

India's Plastic Waste Management Rules 2016 introduced the concept of extended producer responsibility (EPR) for packaging waste that puts the onus of funding, collection, segregation, and treatment of plastic waste on brand owners. ...