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San Francisco, May 31 Ride-hailing platform Uber has discontinued the 5 per cent discounts on eligible rides that it previously provided to Uber One subscribers.According to an email sent out to customers, beginning with the next billing cycle, subscribers will earn 6 per cent 'Uber Cash' on eligible rides, which they will be able to spend on Uber and Uber Eats, reports TechCrunch.Since the company launched Uber One in 2021 for $9.99 per month and $99.99 per year, discounts on rides have been a major adoption driver.According to Uber's full-year earnings report, Uber One memberships increased by 100 per cent to approximately 12 million members in 2022.While switching to a cashback offer allows Uber to increase its profit margins, it also risks losing customers who are only interested in the discounts, the report said.Moreover, the ride-hailing platform stated in the email that other member benefits such as the $0 delivery fee and up to 10 per cent off eligible Uber Eats orders will not be affected, the report added.Meanwhile, Uber has announced a new feature, which will allow users to book flights directly in the app for customers in the UK.Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor

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Technology :Uber to offer cashback as it drops ride discounts for subscribers

San Francisco, May 31 Ride-hailing platform Uber has discontinued the 5 per cent discounts on eligible rides that ... ...