93.5 RED FM, India's leading private radio and entertainment network along with Project StepOne has announced their new campaign, 'Wave Se Safe' that puts the spotlight on spreading authentic information about the new variant of COVID-19.
The campaign aims to sensitise people about the situation and how putting it under control is in our own hands.
The information will be given by a subject expert/doctor from Project StepOne, covering the important aspect of the new variant that people must know. The information will reach out to listeners of RED FM across 40 cities.
Speaking on the initiative, Nisha Narayanan, Director & COO, RED FM and Magic FM, said, "Looking at the ongoing hysteria around the third wave of COVID, we believe that the need of the hour is for thorough and accurate information. We realized there is a huge population that lacks authentic information about safety precautions around the new variant. Therefore, Red FM along with Project StepOne hereby announces its new campaign "Wave Se Safe" to deliver indispensable instructions and spread awareness. We have had a long and fruitful association with them in the past and our collective aim is to do everything we can to try and help as many people as possible to stay aware and updated about the pandemic."
Speaking on the initiative, Dr. Shuchin Bajaj, Founder, Ujala Cygnus and Core Team Member, Project StepOne, said, "We are proud and privileged to have been associated with Red FM since the very beginning of this fight against the Pandemic. Red FM has driven many educational campaigns including 'Doubt ko out Kar' and 'Nation ka Vaccination' to urge the community to adopt COVID appropriate behaviour. 'Wave se Safe' is a great step to get reliable advice to the community members straight from the doctors to make sure we sail through the omicron wave smoothly."
We are irreverent; we are young, cool and trendy. We are the voice of today's Millennial. We are one of the largest radio networks in the country. We are RED FM. Based on the internationally successful CHR (Contemporary Hit Radio) format we play only Super Hit music. With the brand philosophy and attitude that is 'BajaateRaho!' at RED FM we always speak up for what is right, for the people.
Our listeners are at the heart of everything we do and so we are called the 'station for expression' by establishing an emotional connect with them. We do things differently; we do not follow the herd and it's a testament to the fact that RED FM boasts of over 431 award winning campaigns including Best Brand, Best FM Station & Best RJs.
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( With inputs from ANI )
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