The Delhi High Court on Saturday issued an order protecting actor s personality rights. The order, issued in a case filed by the actor addressing impersonation and trauma, granted him a dynamic injunction. The actor’s lawyer called the verdict a powerful precedent and hoped it would deter future ‘anonymous violations’.
Speaking on the ruling, Sana Raees Khan emphasized the broader human and ethical implications of such violations.She stated, “As a leader in cinema and enterprise with a two-decade humanitarian legacy, Mr. Oberoi has been unfairly targeted. These attacks are more than legal violations; they are a direct assault on a life of purpose and a cruel toll on his family, causing deep distress to his young children.”
In his lawsuit, the actor claimed that several entities were exploiting his personality rights without authorisation, causing ‘incalculable loss’ to his goodwill and reputation. The lawsuit claimed that the accused entities were impersonating him on social media by creating fake accounts in his name and using morphed images and AI-created visuals. Vivek alleged that the said content had "distasteful imagery".Vivek's lawsuit also touched upon how e-commerce websites are selling merchandise like posters, T-shirts and postcards bearing his name, making commercial gains without his consent or authorisation. It stated that apart from being an actor, he is also a successful entrepreneur and these violations harm his goodwill and reputation in the professional world.
Sana Raees Khan said that the ‘attacks’ on Vivek Oberoi “are more than legal violations; they are a direct assault on a life of purpose and a cruel toll on his family, causing deep distress to his young children.” She hoped that the court order would serve as a precedent not just in the case of Vivek but for other celebrities as well. “Mr Oberoi’s legal victory sets a powerful precedent that a person’s lineage is not public property. Any further misuse of his persona for clickbait or profit will invite the full uncompromising weight of the judicial system,” she added. Apart from Vivek Oberoi, Sana Raees Khan has fought similar legal battles for celebrities such as Raveena Tandon, Rupali Ganguly, Shilpa Shetty and more, securing protections against identity misuse and online exploitation.