Brands often bank on the popularity of celebs to attract viewers as stars provide a higher degree of consumer recall. On the other hand, celebs associate with brands to stay in the limelight and earn big money. However, it looks like Saaho star, Prabhas has a different perspective. According to a report in Pinkvilla, the superstar actor has rejected large brand endorsement offers in the last one year. From apparel, electronics to FMCG, recently, Prabhas was approached to be a part of many brands on the wake of his rising popularity.
A source was quoted as saying to Pinkvilla, "Prabhas is a household name and his popularity cuts across the length and breadth of not just the country but even overseas. So the value that he is capable of bringing to a brand is humongous. And he has declined brand endorsement offers worth over 150 crores in just the past one year. The source further adds, "The reason he has rejected all these brand endorsements is not because he is not open to endorsing. He has endorsed brands in the past and will continue to do so, but he is selective and particular about who he chooses to associate with. He understands the position he is at and therefore prefers using it wisely. All this makes it difficult to get him on board and also makes him exclusive."
Earlier, his spokesperson had revealed that Prabhas had declined endorsements worth 18 crores. "Yes, Prabhas has been approached by several brands. Although he hasn’t agreed to any of them as of now, he has declined a whopping 18 crore worth of brand endorsement,” says the actor’s spokesperson had told Hindustan Times in a 2017 interview. Meanwhile, Prabhas has 4 Pan-India projects in the kitty- Radhe Shyam alongside Pooja Hegde, Adipurush by Om Raut, Salaar by Prashanth Neel and an untitled film by Nag Ashwin.