Actor, supermodel, and fitness enthusiast Milind Soman in his bid to boycott chinese products in India, has deleted Tiktok. Drawing inspiration from education reformer Sonam Wangchuk, who encouraged the citizens to drop the use of Chinese software "within a week", Milind Soman announced that he is ‘no longer on Tiktok.’
Following rising border tensions between India and China, Sonam Wangchuk posted a message on Twitter which read, "Cheen ko Jawaab, Sena degi bullet se, Naagrik dengey wallet se (Answer to China will be given by soldiers with their bullets and citizens with their wallets). He advocated that Indians should start boycotting Made in China goods, arguing that the Chinese will feel the pinch harder on "their wallet" than on the border "with bullets".