Veteran film journalist and critic, Rajeev Masand has been named as the COO of Dharma Cornerstone Agency. Earlier, Karan Johar had announced, a talent management venture Dharma Cornerstone Agency in partnership with Bunty Sajdeh. A report in Bollywood Hungama states that Karan Johar has hired Rajeev Masand for his agency. A source informed the portal, “Journalist Rajeev Masand is all set to join DCA next week. He’ll be working as the COO of the company. Karan and other top authorities at Dharma believe that he’ll be the right person for the job and help them in scouting fresh talent and managing them. ”The report further stated that this could mean Rajeev Masand may have quit journalism for good.
Rajeev Masand, a popular journalist and film critic, has worked for The Times Of India, The Indian Express, Star News, CNN-IBN. In December 2020, Karan Johar announced his foray into talent management with Dharma Cornerstone Agency (DCA). Johar launched the talent management agency in partnership with Bunty Sajdeh, who already owns Cornerstone.The filmmaker took to his social media handles to share an official statement along with the logo of the agency. In a separate tweet, he wrote that the agency "will also serve as a platform to nurture the best, and become an indomitable powerhouse of talent!" As per a statement released by DCA, Dharma Productions, which has contributed to Indian cinema for over 40 years, is now all set to redefine the representations of artists across the spectrum of actors and talent from the music industry and offer opportunities for them and help them build their careers. According to the statement, Dharma Cornerstone Agency aims to be "an indomitable powerhouse of talent that will drive collaborations and become the benchmark for artist management and representation in the country."