New Delhi, July 29 By the time the credits roll in Space Jam: A New Legacy, producer Maverick Carter hopes the audience feels a sense of joy — and not just in watching LeBron James and the Looney Tunes team up in a spectacularly imaginative cartoon universe. Carter hopes that the audience gets the feeling theyve been on a journey with the characters, following the ups and downs of the cast, culminating in a fun, cinematic finale that playfully stands the test of time.
A unique power that Nike has within the film — on display is their commemorative footwear and apparel collections — tapping into a special mix of inspirations brought by sport: a sense of fun is integral in finding your potential because potential is all about possibility.
"The biggest moment in the movie for our characters is the final game," says Carter. "It culminates into this epic showdown with real consequences for everyone playing. The game matters. So when a kid sees the characters wearing Nike gear, their imagination makes the connection that Nike gives you the tools to uncover the best version of yourself."
The footwear introduces a new generation of fans to the world of Looney Tunes, featuring colourways and graphic treatments that highlight different characters. For the court, a three-style series of the LeBron 18 Low in adult and kids sizes uses a split colour design to call out some of the most memorable faceoffs in the franchise's history, including Bugs vs. Marvin the Martian, Tweety Bird vs. Sylvester and Road Runner vs. Wile. E. Coyote. Toddler sizes include versions of the Air Force 1, featuring a host of characters
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