Buying gold during the festive season?

New Delhi, Nov 12 Its that time of the year and festive cheer can be felt in the air! In addition to the merriment, most Ind look forward to buying products they have been eyeing all year. Considered to be an auspicious time to make big-ticket purchases or begin a new venture, the festive season features discounts galore. One of the most common purchases made by consumers is jewelry.

Buying jewelry, particularly gold, has been woven into our tradition and is viewed as customary to buy gold jewelry during the festive season. However, with volatile prices and COVID-19 continuing its onslaught, there are some key factors to weigh in before purchasing gold this year, says Rupesh Jain, Founder & CEO of Candere, an online jewellery brand.

Go digital

The days when people used to visit jewellery stores with their families to buy gold are long gone. COVID-19 has resulted in the world shifting towards contactless and digital purchases; buying gold is no exception. Purchasing or selling gold digitally has never been easier and people are gravitating towards digital buying amidst the pandemic, Jain says. "Since gold will always remain an asset to the buyer, they needn't be afraid to purchase it during this time. Although, one should always check the price before purchasing to ensure that they are making a profit rather than paying more than they should."

Check the hallmark

When buying gold, a BIS

( With inputs from IANS )

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