Making start-up boutique hotels Insta-worthy destinations

New Delhi, Sep 17 In a crowded hospitality sector with big chains offering luxury and aspiration, starting an independent boutique hotel is a brave step and a risky one. But, if done right it is a huge opportunity. In the current scenario, travellers look increasingly for 'experience' but choose on the basis of photos and videos online while choosing an accommodation. Instagram has become one of the major platforms for this splash.

Boutique properties are a way to create something so beautiful and define success in your own unique style. Keeping in line with the way travellers consume, the class and the exquisite experience that is exclusive needs to be communicated through Instagram more than other social media platforms. Here are things that boutique hotels can do to make their hotels shine on Instagram and gain an edge, says Roop Pratap Choudhary, Executive Director, Noor Mahal and Founder Colonel Saab, London

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