#BoycottTanishq trends again over advertisement advocating 'Cracker Ban'

A controversy has erupted again after Tanishq came out with an advertisement featuring Neena Gupta, Alaya Furniturewala, Nimrat Kaur and Sayani Gupta.

The latest advertisement, Tanishq urges Hindus to refrain from bursting firecrackers during this Diwali! In the ad, a model says, "... Definitely no firecrackers, I don't think anyone should light any firecrackers. But a lot of diyas, lot of laughter hopefully and lot of positivity." The anti-Hindu ad drew wide criticisms on social media.

In her bit, Sayani Gupta says, "I am hoping to be able to meet my mum after really long. Definitely no firecrackers, I don't think anyone should light any firecrackers. But a lot of diyas, lot of laughter hopefully and lot of positivity." The call to not light firecrackers as it leads to pollution has not gone down well with a section of the social media platform.

two women, one wearing a Hindu traditional dress while the other was clad in a Muslim traditional dress having a conversation regarding the rituals after child birth. 

Many believe that while there are a lot of causes of air pollution, firecrackers have been singled out and are an affront to their sensibilities. Many have also seen this as an "advice" on how to celebrate Diwali.

BJP National General Secretary from Karnataka CT Ravi lashed out at the jewellery brand and said, "Why should anyone advice Hindus how to celebrate our festivals? Companies must focus on selling their products, not lecture us to refrain from bursting crackers. We will light lamps, distribute sweets and burst green crackers. Please join us. You will understand Ekatvam," taking a dig at Tanishq's Ekatvam campaign.

Recently a controversy had erupted after Tanishq came out with an advertisement showing two women, one wearing a Hindu traditional dress while the other was clad in a Muslim traditional dress having a conversation regarding the rituals after child birth. A section of people on social media termed it as 'love jihad' and trolls targeted Tanishq as well as the Tatas who own Tanishq. Thereafter the company had withdrawn that advertisement.

Why should anyone advice Hindus how to celebrate Our Festivals?

Companies must focus on selling their products, not lecture us to refrain from bursting Crackers.

We will light lamps, distribute sweets and burst green crackers. Please join us. You will understand Ekatvam. https://t.co/EfmNNDXWFD

— C T Ravi 🇮🇳 ಸಿ ಟಿ ರವಿ (@CTRavi_BJP) November 8, 2020