Misleading title puts marketing concepts on slippery slope (Book Review)

New Delhi, April 5 Journalists are oftentimes, particularly since the ballooning of the digital and social media, accused of purveying "fake news" or motivated information in the garb of news with the intention of influencing public opinion on sensitive issues.

However, when a professor of marketing at a private university in the NCR mixes his metaphors to firstly introduce and alien concept in India and simultaneously combine this with what could be termed a rather pernicious concept that is in vogue – and insists there isn't a difference between the two – it makes one wonder how a book on this could have been released by a leading publisher and secondly, where this kind of "bending" will lead to.

The issue here is a book titled 'Troll Proof Branding In The Age Of Doppelgangers'

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