Mohit Jain, founder of Miraggio during an interview with life said, "Irrespective of the place and economy, people are more conscious of their attire, footwear and accessories as they want to be presentable and showcase their prominent personality. This inspired me to come up with the concept of Miraggio handbags which brings the confidence of the person to the forefront, celebrating their individuality".
With a need to create space along with aesthetic craftsmanship by skilled artists, the brand took an initiative to launch its latest collection breaking the stigma where bags are meant to be flaunted rather than useful.
"Considering the digital boom that has seen a great influx of awareness in every aspect of life, people have become more conscious about their fashion sense and are no more gullible enough to be fooled. They come up with their own backup of industry research where they are frugal with the money at disposal. To cater their needs the brand offers a platform where fashion can be achieved at an economical price" said Mohit.
He added, "The major factor which distinguishes Miraggio from the rest of the industry is that we bring about the confluence of fashion, affordability and experience, transporting the customer to perfection. The handbag brand can be a source of inspiration for the customers as it weaves the thread of communication connecting with the modern women who are independent, evocative and dynamic. To top it all, we ensure customer satisfaction as it remains at the heart of the brand and around it, the entire philosophy of the brand revolves and evolves".
(N. Lothungbeni Humtsoe can be contacted at lothungbeni.h@.in)
( With inputs from IANS )