Maruti Suzuki on Thursday announced the launch of its vehicle lease subscription service called Maruti Suzuki Subscribe.Under the Maruti Suzuki Subscribe scheme, you can opt for any of the car from the subscription car portfolio for flexible tenures of 24, 36 and 48 months on an all-inclusive fixed monthly charge. This payment includes the usage of the vehicle, maintenance and insurances.
Initially, Maruti Suzuki will be offering Swift, Dzire, Baleno, Brezza, Ciaz, XL6 and Ertiga in the subscription portfolio. All the cars offered will be brand-new. Maruti Suzuki aims to bring hopes for the customers at a time when the auto industry has been affected by the economic crisis due to the pandemic. Reports suggested that the carmaker had this plan being put together since a year back. Maruti Suzuki’s main rival Hyundai Motor had brought in similar subscription model in partnership with self-drive car-sharing firm Revv.
SAIC-backed MG Motor India also offers its subscription services through a strategic tie-up with Myles, the car sharing and car subscription company from Carzonrent. In May this year, German car maker Volkswagen had also launched its car-leasing schemes allowing customers to lease all BS6-compliant cars in its portfolio with a minimum lock-in period ranging from 2-4 years. Maruti Suzuki India on Wednesday reported a 54 per cent decline in total sales at 57,428 units in June.