Anarock - Latest News Update, Information, Photos & Videos on Anarock at Lokmat Times

The perception of 'premium' means in real estate has moved from snob value to define family wellness and health.As one deals with the global COVID-19 pandemic, developers and buyers are focusing on features in residences which enhance hygiene, wellness and sustainable living which need to be inherent in the design and makeup of housing projects."Wellness amenities such as yoga studios, meditation rooms, spas, gymnasiums, tennis courts and jogging tracks became the new rage among urban homebuyers. Such features eventually transcended luxury home projects and came to be expected in mid-range homes, as well. Wellness amenities now deliver a far more convincing 'premium' punch than architectural eye-candy. Branded developers were quick to sense the shift and began integrating such features into their projects,"says Prashant Thakur, Director & Head - Research, ANAROCK Property Consultants."The world we live in has suddenly been sharply redefined. In times of unprecedented job insecurity, rent is a burdening expense, property ownership is a vastly more attractive investment rationale than reposing faith in volatile financial markets, and the home is a focal point of an entirely new work ethos," Thakur adds."Premium" beyond brandingThe current lot of homebuyers are willing to pay extra for premium products and features. For most Ind' homes are the single-largest lifetime investment they make so it makes sense to secure the best options available within one's means. While branded builders deliver premium via superior properties and locations, the concept of premium in the backdrop of the severest healthcare crisis is wellness, says a survey by ANAROCK.Wellness as a Project Design ImperativeReal estate that encompasses wellness elements in a building's design, materials and amenities is a major global trend. Wellness features in a residential( With inputs from IANS )

Home

City

Latest News

Cricket

LT Premium

National

International

Maharashtra

Opinions

Chhatrapati Sambhajinagar

Nagpur

Entertainment

Photos

Business

Technology

Sports

Lifestyle

Social Viral

Lokmat Games

Health

Pahalgam Terror Attack

Tahawwur Rana

IPL 2025

CM Devendra Fadnavis

Mumbai Local

Weather Update

AnarockFOLLOW

Anarock, Latest News

Business :ANAROCK launches smart community automation Proptech solution for Middle East, Africa

Having acquired society and apartment management PropTech platform ApnaComplex in January 2021, India's leading tech-led real estate services firm ANAROCK has launched ANACITY - a Smart Community Automation PropTech solution for managing gated commun ...

International :Anarock brings Upflex to India for flexible workspaces

New Delhi, June 15 Real estate services firm Anarock has tied up with US-based Upflex, a hybrid booking ... ...

Business :ANAROCK brings Upflex and its hybrid workplace solution to India

ANAROCK, India's leading independent real estate services firm, has announced that it will make Upflex, a hybrid booking platform with the largest global network of flexible workspace, available to companies in India. ...

Business :ANAROCK launches VAS PropTech Suite for residential operations

Close on the heels of a surprisingly positive Q4CY2020 for the home sales market, in which leading real estate services company ANAROCK sold 2500 housing units across India, the firm today announced the formal launch of its proprietary PropTech Value ...

Business :Mace-ANAROCK collaboration to deliver tech-driven construction solutions to Indian real estate

Mace, the international consultancy and construction company, and ANAROCK Group, India's leading real estate services company have announced a collaboration to bring unique real estate services to immediately benefit the Indian market as we settle in ...

Lifestyle :Location no longer rules real estate

The perception of 'premium' means in real estate has moved from snob value to define family wellness and health. ... ...