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Filmmaker Onir rightly questioned: "What are we supposed to celebrate about Cannes 2019... The cinema that's being celebrated or just the clothes our actors wear and the parties they attend. Somehow that is all that seems to be talked about."Barring the overwhelming red carpet or party looks of Bollywood actresses making a splash on social media, an India Pavilion, organised by the Ministry of Information and Broadcasting and Ficci, is doing its bit to forge international partnerships in distribution, production, pitch India as a shooting destination and promoting film sales and syndication.India may be one of the largest film producers in the world, but no film from the country made it in the competition categories. There was nothing to boast about in the key sidebars - Director's Fortnight, Un Certain Regard and Critics' Week this year either, but for one respite: Achyutanand Dwivedi's three-minute short film "Seed Mother" which won the third prize in the international section of Nespresso Talents 2019.National Award-winning filmmaker Madhur Bhandarkar, who is a part of the government-led delegation, found it "unfortunate" that Indian cinema had no presence at the gala, but said the prerogative of the festival line-up lies on the jury."The jury decides what movies should be shown, and we should respect what they want. We should be proud because people have taken India seriously in terms of our cinema, our digital content... People are watching Indian cinema in a big way. They know our stars very well."The overseas business of our films with big stars has escalated in a huge way. We are taking steps ahead and that's a good thing. There are other countries whose movies aren't there, but the prospects, initiatives and interaction are very essential to have India on the global map," Bhandarkar told .To make inroads into such a festival, Bhandarkar said it was essential that Indian filmmakers follow the Satyajit Ray and Ritwik Ghatak kind of cinema with "Cannes value".Mira Nair was the first Indian to win the Camera d'Or in Cannes for "Salaam Bombay" in 1988. The last Indian film to compete for the coveted Palm D'Or at the prestigious gala was Shaji N. Karun's "Swaham" in 1994.Southern film actor-writer-director Adivi Sesh had raised a pertinent point in a Twitter thread about the lack of India's presence at Cannes: "I hope people don't assume that India with all of its diverse culture, languages and dialects, wasn't able to produce a single film worthy of Cannes. Probably, it has a lot more to do with the infrastructure needed to get a film there."Producer Guneet Monga, who has leveraged the power of co-productions, said creative collaborations with producers across the world play a major role."When you get more creative collaborators and you structure films internationally like with Europe, there's a lot of mentorship that comes with it in terms of storyline and process. That's what we did with 'The Lunchbox' and 'Masaan' (both of which were shown at Cannes). I genuinely feel co-productions help with the quality of filmmaking and the eye for it for a global launch."It challenges us to make better versions of our own stories, and I would highly encourage people to do more co-productions to be able to tell more Indian stories to the world," Monga, whose co-production "Period. End Of Sentence" won an Oscar this year, told .She said film festivals in general take movies with very high quality and originality in storytelling."It's not something that can be questioned or reasoned out. We just need to keep pushing ourselves. Co-productions, I'd say, go a long way in shaping the narrative of the film in a globally accepted way."Actress Huma Qureshi, whose two-part film "Gangs Of Wasseypur" was showcased at the Director's Fortnight sidebar at the film jamboree a few years ago, is at the gala this year representing a dose of 'desi girl power' as part of a brand association with Grey Goose.She told : "In 2012, my first film 'Gangs of Wasseypur' was showcased at Cannes, and it was a fine example of an Indian film making waves in the French Riveria. There have been a few others over the years like 'Masaan' and 'Manto'. But the fact is that we as an industry are not making and supporting enough films like these."If we really want to be noticed and showcased at world festivals like Cannes, are we ready to make films where 'Art is celebrated for Art sake'."Malayalam filmmaker Sanal Kumar Sasidharan finds a silver lining in Bollywood stars glittering on the red carpet."This is the only reason when a film goes to Cannes, even in a sidebar section, the media gives some attention."(Radhika Bhirani can be contacted at radhika.b@.in)

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