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Marketing Science
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Marketing science, Latest News
Marketing Science is a bimonthly peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences. It covers operations research and mathematical modeling to analyze marketing. According to the Journal Citation Reports, the journal has a 2017 impact factor of 2.794.
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Lifestyle :
Frequent-flyer programmes increase business travel cost: Study
Airline frequent-flyer programs are a staple for air travel, particularly among frequent business travellers, but they also add to the cost of business travel for employers, suggests the findings of a new study. ...
Technology :
Covid-19 lockdowns hit Spotify music consumption: Study
New York, Aug 4 The Covid-19 pandemic significantly reduced the consumption of audio music streaming service Spotify in ... ...