VMPL
New Delhi [India], May 14: hoichoi is one of India's leading OTT platforms, which is an on-demand video streaming space for Bengalis worldwide, offering an extensive collection of 600+ Bengali movies, 150+ Original web series, shorts and documentaries, with new content being added every week. hoichoi is home to some of the best web series across genres ranging from detective, drama, thriller, comedy, romance, adventure, horror, with gripping storylines that promise to leave you wanting for more! It also has Hindi dubbed versions of all our Original shows and our content is available in English & Bengali subtitles. The platform's dedication to serving the unique cultural and linguistic preferences of its audience sets it apart, making hoichoi the ultimate destination for Bengali entertainment enthusiasts globally.
Within a year of the lockdown in 2020, hoichoi had seen a 2X growth in its overall Watch-Time and Monthly Active Streaming users and a 4X growth in Viewership of Content, not only in India but also in Bangladesh.
The average engagement time per active user, now, stands at an impressive 59 minutes. Additionally, there's been a 40 per cent growth in direct subscriptions. To further expand its reach, the streaming label has pursued a strategy of content syndication in other languages on various partner platforms for regional distribution, with plans to intensify these efforts going forward.
Some of hoichoi's most loved series, made in India, are Eken Babu, Byomkesh, Feludar Goyendagiri, Gora, Mandaar, Indubala Bhaater Hotel, Hello, Sampurna, Noshtoneer, Indu, REKKA (Rabindranath Ekhane Kawkhono Khete Aashenni), Murder in the Hills, Parnshavarir Shaap, Gobhir Joler Maach among others; whereas Bangladesh talent & creatiors have also given us some very successful shows namely, Taqdeer, Mohanagar, Kaiser, Karagar, Buker Moddhye Agun and more.
hoichoi boosts an impressive collection of Bengali movies - be it classics, blockbusters or the latest theatrical releases. You can choose from critically acclaimed Classics by icons like Satyajit Ray, Mrinal Sen, Ritwik Ghatak, Uttam Kumar, Soumitra Chatterjee, Suchitra Sen to modern-day hits of Prosenjit Chatterjee, Dev, Jeet, Anirban Bhattacharya, Anirban Chakrabarti, Parambrata Chatterjee, Abir Chatterjee, Tota Roy Choudhury, Vikram Chatterjee, Swastika Mukherjee, Jaya Ahsan, Subhashree Ganguly, Srabanti, Mimi Chakraborty, Sohini Sarkar, Ishaa Saha, and many more. hoichoi also brings to you some of the best and latest films, right after their successful stint at the theatres.
The streaming platform provides a plethora of benefits to its subscribers like Offline Downloads: Watch anytime on the go - whether stuck in traffic or on a flight! Multi-Device Compatibility: hoichoi can be streamed across multiple devices - be it your phone, tablet, laptop or Smart TV. Multi-Language Experience: Now watch your favourite content with English and Bengali Subtitles. It also has a bilingual interface. Parental Control: Set your Parental Control PIN and get to decide what content your child can see. Multiple Simultaneous Streaming in Attractive Prices: Get to stream premium Bengali content simultaneously on multiple devices, as per your choice of pricing model.
What distinguishes hoichoi is not only its diverse content library but also its user-centric approach. The platform's intuitive interface and seamless streaming capabilities ensure a hassle-free viewing experience for subscribers, transcending geographical boundaries. Moreover, hoichoi's continuous innovation and investment in technology have enhanced accessibility and engagement, cementing its position as the go-to destination for Bengali entertainment enthusiasts. With its unwavering dedication to serving the diverse tastes and preferences of its audience.
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