Kama Ayurveda Launches Sandanya, Anti-Blemish Skincare Collection, With Mahieka Sharma as Campaign Ambassador

BusinessWire India

New Delhi [India], April 3: KAMA AYURVEDA proudly unveils Sandanya, its first ever anti-blemish skincare collection. Rooted in the science of Ayurveda and supported by clinical efficacy, Sandanya introduces a new generation of clarity-focused care designed for blemish-prone and imbalanced skin.

In Sanskrit, {Sandanya} describes the body's natural ability to self-heal and regenerate - for the skin, this means calming inflammation, supporting post-acne recovery, and restoring balance. Crafted with 21 Ayurvedic botanicals and enriched with modern actives like botanical salicylic acid and niacinamide, the range offers a complete ritual to purify, soothe and refine the skin gently yet effectively. It targets the root causes of imperfections, from hormonal imbalance to pollution-induced stress, with a focus on long-term skin health.

The spirit of Sandanya embraces clarity over perfection.

Flawless, in my own way.

The launch marks a collaboration between KAMA AYURVEDA and Mahieka Sharma, who joins the brand as the face of the Sandanya campaign. Recognised within the fashion industry, Mahieka brings a modern, mindful voice to beauty, empowering young women to choose skincare that works and cares.

As a yogini, creative and entrepreneur, Mahieka approaches beauty with the same philosophy that guides her life: balance between mind, body and soul. Exposed daily to shoots, travel and long hours in makeup, she turned to Ayurveda not as a trend, but as a way of living - a science that restores harmony, rather than masking imbalance.

"My body - and my skin - are my temple. I don't believe in fighting or overloading the skin, but in restoring balance with intention. Sandanya reflects everything I believe in: science rooted in tradition, care guided by awareness, and clarity that comes from within." shares Mahieka Sharma.

The Sandanya Range

At the heart of the range lies Indian Licorice, a hero Ayurvedic ingredient treasured for centuries for its purifying, calming and brightening properties. Elevated with modern formulation methods and combined with high-performance actives, Sandanya works at the source of imbalance to restore clarity without harshness - respecting the skin's natural rhythm, rather than disrupting it.

Dermatologically tested on all skin types, including sensitive, Sandanya delivers visible transformation without compromising the skin barrier.

Blemish-Clarifying Facial Dry Oil: A dry-touch facial oil powered by Indian Licorice, Black Cumin and Mastic Tree resin, which helps reduce blemishes, calm inflammation and fade post-acne marks - all while respecting even the most sensitive skin.

- 88%1saw visibly clearer skin

- -30%2 marks after 2 months

- 100% natural origin ingredients

1Use test on 42 volunteers after 14 days

2Scoring use test on 42 volunteers after 2 months

Purifying Fresh Serum:A lightweight, fast-absorbing serum powered by purifying licorice and plant-based salicylic acid, which helps unclog pores, reduce excess sebum, and smooth skin texture.

- 97%1 agreed pores looked less visible

- 85%2 noticed fewer blemishes in 2 weeks

- 98% natural origin ingredients

1Use test on 35 volunteers after two months of application

2Use test on 35 volunteers after two weeks of application

Perfecting Matte Cream: A pore-refining moisturiser powered by purifying licorice and anti-sebum botanicals. Perfected to control shine, rebalance skin, and provide a soft matte finish that works across routines.

- 100%1 agreed skin is mattified

- 24h2 shine control

- 99% natural origin ingredients

1Use test on 18 volunteers after 14 days

2Instrumental measures on 18 volunteers

The range is designed as two distinct rituals - one for day, one for night - to align with the skin's natural rhythm.

* Daytime Ritual

- Step 1: Purifying Fresh Serum

- Step 2: Perfecting Matte Cream

* Nighttime Ritual

- Step 1: Clarifying Facial Oil

- Step 2: Perfecting Matte Cream

Availability

Available from April 1st, 2026, online at www.kamaayurveda.com and across KAMA AYURVEDA stores.

Purifying Fresh Serum: Rs. 4775 (50ml) / Rs. 3495 (30ml) / Rs. 1995 (15ml)

Clarifying Facial Oil: Rs. 6195 (30ml) / Rs. 3595 (15ml)

Perfecting Matte Cream: Rs. 4295 (50ml) / Rs. 2875 (30ml) / Rs. 1750 (15ml)

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