After the successful online garment donation drive- Re.purposed- with NGOs in Mumbai and the launch of India's first digital local textile museum Karkhana Chronicles, fashion campaign RE: Think, Act, Create launches The ReFashion Hub on 10th December 2020.
The 'RE: Think, Act, Create' campaign has been advocating for stronger commitments for sustainability and "fairness" in fashion in the post-Covid 19 scenario across India and is actively engaging millennial consumers, influencers, and fashion businesses to kickstart a Fair Fashion Movement in India through its different initiatives.
In order to unpack and throw light on what Fair Fashion entails for the Indian fashion industry, the campaign has launched The ReFashion Hub. The Hub functions as a dialogue platform that engages leading thought leaders, fashion businesses, industry experts, and other actors for collective action in order to set milestones for pivoting to a fair fashion framework in India. Furthermore, the Hub is a convening platform that brings together voices from both mainstream fashion and sustainable fashion.
In its first edition, The ReFashion Hub has brought together over 10 thought leaders including Shefalee Vasudev, Nonita Kalra, Pragya Tiwari, Del Fernandes, and Amrita Puri to explore over 6 themes around Fair Fashion. Some of the themes revolve around understanding the impact of mental health on fast fashion, the scalability of sustainable fashion in India, and the trends that have arisen in the past few years in the fashion industry.
To encourage people to live a fashionably sustainable life, well-known stand-up comedian Del Fernandes encourages his fans to, "."
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To access the ReFashion Hub dialogue platform, please log on to and . Plans for the next edition of The ReFashion Hub are already underway and will be launched in early 2021.
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( With inputs from ANI )
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