Two of Indian cricket team's main sponsors, edtech major Byju's and MPL sports, want to exit from their sponsorship agreements with the BCCI. In June, Byju's had extended its jersey sponsorship agreement with the Board until November 2023 for an estimated USD 35 million. Byju's now wants to terminate its agreement with the BCCI which has asked the company to continue at least until March 2023.
BCCI received an email from Byju's on 4.11.2022 requesting terminating the association post the recently concluded T20 World Cup. As per our discussions with Byju's, we have asked them to continue the current arrangement and continue the partnership at least until 31.3.2023," read a BCCI note on the matter. The matter was discussed at the BCCI Apex Council meeting on Wednesday. The brand had replaced Oppo back in 2019. Byju's was also one of the sponsors of the 2022 FIFA World Cup in Qatar.The edtech company had recently announced plans to lay off not more than five per cent of its total strength of 50000. Team kit and merchandise sponsor had conveyed the BCCI for the complete assignment of its rights to Kewal Kiran Clothing Limit (KKCL). The existing contract is valid until December 31, 2023. MPL had replaced Nike back in November 2020.![]()
