Aditya Chopra has launched the Yash Chopra Saathi Initiative. The initiative, named after Aditya's father, the late filmmaker Yash Chopra, aims at providing support to daily wage earners of the film industry. "The pandemic has pushed the backbone of our industry, the daily workers, to a breaking point, and YRF wants to support as many workers and their families who are in need due to the loss of livelihood. Yash Chopra Saathi Initiative is aiming to provide support to the pandemic-hit workers of our industry who we urgently need to focus on," As part of the initiative, the foundation will initiate a direct benefit transfer of Rs 5000 to the women and senior citizens of the industry as well as distribute Ration kits to workers for a family of 4 for an entire month through their NGO partners Youth Feed India.
Through an online application process at https://yashchoprafoundation.org, those in need can apply immediately to avail this support from YRF.Akshaye Widhani, Senior Vice President, Yash Raj Films says, “The Yash Chopra Foundation is committed to constantly and relentlessly being a support system to the Hindi film industry and its workers who have been an integral part of our 50 year journey. The pandemic has pushed the backbone of our industry, the daily workers, to a breaking point and YRF wants to support as many workers and their families who are in need due to the loss of livelihood. Yash Chopra Saathi Initiative is aiming to provide support to the pandemic hit workers of our industry who we urgently need to focus on. ”Last year, Aditya had provided financial help to 3,000 daily wagers and this time he has gone a few steps ahead and will provide ration kits to all of them. The ration kits will be enough to suffice a family of four.