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Ben Affleck directorial 'Air' to close the SXSW Film & TV Festival this year

By IANS | Published: March 15, 2023 2:15 PM

Mumbai, March 15 The upcoming Ben Affleck directorial 'Air' which stars Matt Damon as the maverick Nike executive ...

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Mumbai, March 15 The upcoming Ben Affleck directorial 'Air' which stars Matt Damon as the maverick Nike executive Sonny Vaccaro will be the closing film at the ongoing edition of the SXSW Film & TV Festival. After this, the film will be released in cinemas on April 5.

'Air' presents the unbelievable game-changing partnership between a then-rookie Michael Jordan and Nike's fledgling basketball division which revolutionised the world of sports and contemporary culture with the Air Jordan brand.

Claudette Godfrey, VP of Film & TV, SXSW, said in a statement: "We are thrilled to close out the 2023 SXSW Film & TV Festival with AIR. Ben Affleck has crafted an exceptional film filled with outstanding performances that capture the emotional ride behind the creation of this legendary brand. We know it will be a true one-of-a-kind experience for our SXSW crowda.

The film's story follows the career-defining gamble of an unconventional team with everything on the line, the uncompromising vision of a mother who knows the worth of her son's immense talent, and the basketball phenom who would become the greatest of all time.

Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor

Tags: 2023 SXSW Film & TV FestivalNikeMatt DamonBen AffleckOp blue starStar sports on twitterClient devices researchPacific star sportsSamuel garner affleckBlue music label youtubeBlue music label
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