Adidas announced its partnership with Real Kashmir FC last season with an aim to bring about a positive change narrating an inspiring story of the 'Snow Leopards', as the club is popularly known.
Unveiling the new season jersey, Adidas has dedicated this season to the - Unreal fans of Real Kashmir - as the club gave rise to a new phenomenon in the Indian footballing history. The 2018-19 I-League season saw a unique trend take place where fans of opponent clubs started cheering for Real Kashmir FC. It became the second favourite club of opponent fans on social media.
Commenting on the development, Manish Sapra, Senior Marketing Director of Adidas India, said: "Our partnership with Real Kashmir is an essential part of the brand living its Core Belief that Through Sport, We Have the Power to Change Lives. With this launch of the new home jersey, we are celebrating this belief with fans who have shown their love and support for the club. This jersey is made for all those unreal fans who not only watch football but believe in the higher purpose of sport."
Present at the unveiling of the jersey, Sandeep Chattoo, Co-owner of Real Kashmir FC, said: "Adidas and the snow leopards share a belief that sport has the power to change lives. Among other things, this power has inspired the youth, and put football at the center of conversations on Kashmir. It has garnered us a mammoth fan base that we could not have imagined. We are thrilled as, with this support, we are sure that we can go on to win the league."
( With inputs from IANS )