TDK marks 90th Anniversary with New Brand Message at CEATEC

Tokyo [Japan], November 13 : CEATEC is the showcase of digital innovation. TDK is the global electronics company and its advancing booth gathered the biggest attention of visitors. Celebrating 90 years' anniversary TDK booth exhibits various technology cultivated in long history.

Noboru Saito, CEO of TDK said "As one of transformations, TDK transformed to new "Branding", "Brand Identity". TDK publish "In Everything Better" with exhibition in CEATEC. TDK products and technology are incorporated to various industrial machines like smartphone, EV and so many. TDK products are inside of most of global electronic products and make impact to social transformation by its technology and solutions. TDK explains that this situation should be shared by inside and outside. In this exhibition TDK booth including new logo, back ground and color emphasizes diversity. Diversity is important. To appeal it to company members TDK continuously make communication".

TDK's technology and part product are invisible from surface of product but integral for product to work precisely. It is highly admired and incorporated to global consumer products.

Noboru Saito, CEO of TDK, "IPhone is one of "Everything". TMR sensor contributes to IPHONE camera keeping auto focus or prevention of camera shaking. To provide good photo to consumers TDK's TMR sensor contributes. Transformation means to make society better. To realize it TDK will be better not best. Because be best means stop of growing. Always seek better forever".

TDK declared "In Everything Better" with the new brand. TDK's development has started from ferrite technology TDK's transformation will never stop to develop better industrial fields.

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