Cadbury has issued a clarification after a screenshot claiming that the company uses gelatin in some of their products went viral on social media over the weekend, asking consumers to verify facts before sharing them. “The screenshot shared in the Tweet is not related to Mondelez/Cadbury products manufactured in India. All the products manufactured and sold in India are 100% vegetarian. The green dot on the wrapper signifies that,” Cadbury said.Cadbury also said negative posts can hurt its image.
“As you can well imagine, negative posts like these, damages consumer confidence in our well-respected and loved brands. We request our consumers to please verify facts related to our products before sharing them further. ”The clarification by the British multinational company, which is owned by Mondelez International, came after hundreds of users on Twitter called for a boycott of Cadbury products. Their boycott call came after a screenshot from a website saying that if a product contains gelatine as an ingredient, that means it was derived from beef, was shared widely on social media. Section of netizens are sharing a screenshot from a website on social media platforms, particularly on Twitter and Facebook, that says that Cadbury chocolate includes gelatine, which means it is derived from animals. Earlier today, Cadbury trended on Twitter and faced a backlash after that post went viral. In India, the chocolate maker carries a green dot which means its products are vegetarian.