According to a Bloomberg report that quoted former Facebook employees, the social media giant actively monitored perception of itself on the platform.
"It used a dedicated software programme called Stormchaser to track viral negative rumours and hoaxes about itself, both on Facebook and on WhatsApp".
Users who posted such misinformation or hoaxes might be greeted with a friendly rebuttal from Facebook.
Stormchaser even tracked joke memes claiming CEO Mark Zuckerberg was an alien.
The former employees, however, argued that Facebook should have used Stormchaser to fight misinformation about issues that affect the world.
Another software programme called "Night's Watch" (named after HBO's famous 'Game of Thrones' series) helped the company observe how news stories about itself spread on social media.
Stormchaser was also allegedly used to track #deleteFacebook protests.
The data from "Stormchaser was also used to send people in India and Brazil more information about a plan for WhatsApp to share account information with its parent company, Facebook".
Facebook, said the report that came out on Tuesday, has now stopped using Stormchaser but the technology still exists.
The social networking giant with over 2.38 billion users is busy fighting the spread of fake news and misinformation on its platform, amid the governments' scrutiny over users' privacy violations.
( With inputs from IANS )