Advertising standards council of india, Advertising company

Pokeify is an Influencer marketing platform that connects brands with the right influencers.It leverages new-age technologies such as social data analytics and AI to help discover, engage and track the performance of influencers for brand campaigns.It uses Data Science for delivering better ROI and predictability of campaign performance.Pokeify recently hosted a Panel discussion on Understanding the New Influencer Marketing Guidelines released by The Advertising Standards Council of India (ASCI) and how it helps Influencers and Brands in moving towards more Responsible Influencer Marketing.The panelists included Manisha Kapoor, ASCI Secretary-General, Juhie Gorwara (Brand, Comms and Digital Head, Philips India), Lloyd Mathias (Business Strategist & Investor), Rakesh Vachher (CEO & Co Founder Pokeify), Abhishek Asthana (Founder Ginger Monkey), Rashmi Chadha (Travel Influencer), Dr.Nimarta Bindra (Mom Influencer), and Abhishek Kar (Finance Influencer).As per research, Influencer Marketingisexpected to reach $13.8 billion in 2021, and growing at over 30% year on year.Manisha Kapoor, ASCI Secretary-General underlined the need of having strict guidelines as influencer marketing impacts a huge number of consumers.Lloyd Mathias, Business Strategist & Investor said that the guidelines are at the early stages of self-regulation and it needs amplification from influencers, brand owners, marketers, and agencies too.The panel discussed the topic and shared the views around the evolution of content marketing, brands' perspective and responsibilities in ensuring compliance, various challenges faced by influencers in following the guidelines, how to maintain the audience's trust while following the guidelines and so on. The webinar ended on a positive note, encouraging brands and influencers to follow ethical marketing practices and maintain transparency.Rakesh Vachher, CEO & Co-Founder Pokeify, says that most of the developed countries already follow guidelines for social media influencers to bring more transparency for the consumers. In India too, the rise of influencer marketing intensifies the need for having guidelines in place. There is a need to educate both Brands and Influencers to self-regulate in compliance with guidelines.With the help of the conventional magic of storytelling and modern marketing tools of AI, Machine learning, and Keywords, Pokeify has helped several brands in increasing their brand presence and ROI while bringing more profitable avenues and fan-followers for the influencers. The team envisions redefining and transforming the Social Media marketing space by facilitating brand collaborations with the right Influencers matching with their personas.Visit to know more about the team, services, portfolio, and upcoming webinars.This story is provided by Heylin Spark.will not be responsible in any way for the content of this article. (ANI/Heylin Spark)( With inputs from ANI )Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor

Home

City

Latest News

Cricket

LT Premium

National

International

Maharashtra

Opinions

Chhatrapati Sambhajinagar

Nagpur

Entertainment

Photos

Business

Technology

Sports

Lifestyle

Social Viral

Lokmat Games

Health

Narendra Modi

Lok Sabha Election 2024

Heatwave In India

Mumbai Mega Block

Maharashtra Lok Sabha Election

T20 World Cup 2024

Advertising Standards Council Of IndiaFOLLOW

Advertising standards council of india, Latest News

Business :Disclosures in advertisements must be hard to miss by consumers: Govt

Disclosures made in advertisements must be hard to miss and not mixed with a group of hashtags or links, ... ...

Business :Duty of manufacturers, service providers, advertisers to ensure ads do not mislead consumers: Dept of consumer affairs' secretary

Department of Consumer Affairs' Secretary Rohit Kumar Singh on Monday emphasised the duty of manufacturers, service providers, advertisers, and ... ...

Technology :Centre to develop framework to check fake reviews on E-Commerce websites

New Delhi, May 28 The Centre will develop a framework to keep a check over fake reviews on ... ...

International :India's crypto ad guidelines out, celebrities warned

New Delhi, Feb 23 In a bid to clamp down on risky crypto ads in India, the Advertising ... ...

Business :Pokeify hosts webinar on ASCI Influencer Guidelines and Responsible Marketing

Pokeify is an Influencer marketing platform that connects brands with the right influencers. ...