Apple inc., Technology company

San Francisco, July 30 To give developers more opportunities to get their apps discovered by users, tech giant Apple is planning to soon test a pair of new ad placements on the App Store.The new ad slots include placement on the App Store Today page and a slot in the "You Might Also Like" section of an app's product page. Both placements will be marked as ads to differentiate between organic and editorial recommendations, reports AppleInsider."Apple Search Ads provides opportunities for developers of all sizes to grow their business," the tech giant was quoted as saying."Like our other advertising offerings, these new ad placements are built upon the same foundation they will only contain content from apps' approved App Store product pages and will adhere to the same rigorous privacy standards," it added.The report mentioned that it is not clear exactly when the new ad placements will roll out, but Apple said that it will begin testing the slots soon.Previously, there were only two ad spots available on the App Store and they both appeared only when users searched for new apps.According to the tech giant, the new ad slots will maintain the company's focus on privacy and transparency.For example, Apple avoids hyper-targeting of individuals or small groups of users. It also avoids showing personalised ads to users under 18, and it never uses any sensitive data such as religious or political information to serve ads.More than that, Apple told advertisers in May that 78 per cent of the search volume on the App Store came from devices with first-party data collection turned off, the report said.Despite that, Apple said that its privacy-protecting advertising technology was just as effective for businesses, it added.Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor

Apple Inc.FOLLOW

Apple inc., Latest News

San Francisco, Aug 4 Tech giant Apple is planning to delay the launch of iPadOS 16 until October, ... ...

San Francisco, Aug 4 To help its users work easier and faster on their favourite devices, tech giant ... ...

San Francisco, Aug 3 Tech giant Apple is facing an antitrust lawsuit over its App Store fees that ... ...

Samsung's LTPS backplanes and the M11 material set will be used in the vanilla iPhone 14 (6.1") and iPhone 14 Max (6.7"). This is the group of components used to create the display panel. For Apple's iPhones and Samsung's high-end Galaxy phones, the ...

San Francisco, Aug 1 Apple is likely to ramp up its Mac portfolio with high-end MacBook Pros and ... ...

San Francisco, July 31 Tech giant Apple could finally be compatible with Microsoft Edge, Google Chrome, and Mozilla ... ...

Apple's recent iOS 16 beta 4 version suggests that the company might finally be bringing Microsoft Edge, Google Chrome, and Mozilla Firefox compatibility to its Apple pay service in the stable version of the OS. ...

San Francisco, July 30 To give developers more opportunities to get their apps discovered by users, tech giant ... ...