Shanghai tongji university, University in Shanghai, China

New Delhi, Oct 15 Apple regained second place in the global smartphone market with 15 per cent share in the third quarter (Q3) this year, thanks to strong early demand for iPhone 13, a new report showed on Friday.Samsung was the leading smartphone player with 23 per cent share. Xiaomi took 14 per cent share for the third place, while vivo and OPPO completed the top five with 10 per cent share each, according to preliminary data provided by global market research firm Canalys.Global smartphone shipments fell 6 per cent in the third quarter (July-September period) this year, as vendors struggled to meet demand for devices amid component shortages."The chipset famine has truly arrived. The smartphone industry is striving to maximise production of devices as best it can. On the supply side, chipset manufacturers are increasing prices to disincentivize over-ordering, in an attempt to close the gap between demand and supply," said Canalys Principal Analyst, Ben Stanton.Despite this, "shortages will not ease until well into 2022. As a result of this, as well as high costs of global freight, smartphone brands have reluctantly pushed up device retail pricing", Stanton stated."At the local level, smartphone vendors are also having to implement last-minute changes in device specification and order quantities. It is critical for them to do this and maximise volume capacity, but unfortunately it does lead to confusion and inefficiency when communicating with retail and distributor channels," he added.Many channels are nervous heading into important sales holidays, such as Singles' Day in China, and Black Friday in the west."Channel inventories of smartphones are already running low, and as more customers start to anticipate these sales cycles, the impending wave of demand will be impossible to fulfill," Stanton added.Customers should expect smartphone discounting this year to be less aggressive."But to avoid customer disappointment, smartphone brands which are constrained on margin should look to bundle other devices, such as wearables and IoT, to create good incentives for customers," Stanton said.Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor

Shanghai Tongji UniversityFOLLOW

Shanghai tongji university, Latest News

Aggrieved Chinese office workers have recently initiated a 'worker lives matter' campaign over gruelling work hours in the country. ...

Aurangabad, Oct 16: The Aurangabad Municipal Corporation (AMC) has claimed that its decision of outsourcing the responsibility of maintaining ... ...

Beijing, Oct 16 iQOO is all set to launch its latest Z-series smartphone, the iQOO Z5x, in China ... ...

Beijing, Oct 16 China's National Meteorological Centre (NMC) on Saturday renewed a blue alert for a cold wave, ... ...

Beijing, Oct 16 Consumer electronics brand TCL has released the first binocular full-colour MicroLED AR glasses 'Thunderbird Smart ... ...

New Delhi, Oct 16 China's energy crisis is expected to give cost and production advantage to India's chemicals ... ...

China is facing an electricity crisis, forcing factories to reduce operations, power consumption, and leading to outright blackouts in some provinces, according to multiple media reports. ...

New Delhi, Oct 15 Apple regained second place in the global smartphone market with 15 per cent share ... ...