Identityy Secures Early-Stage Funding from Swishin Ventures; Crosses 1 Million Users Milestone

PNN

Mumbai (Maharashtra) [India], April 23: India's rapidly growing startup ecosystem has another success story as Identityy, a homegrown social media platform developed by Treefe Technology, has secured early-stage venture capital funding from Swishin Ventures. The development comes at a time when the platform has already crossed 1 million users across Android and iOS, marking a strong validation of its growth and market acceptance.

Identityy Funding: Key Highlights

- Startup: Identityy (Treefe Technology Product)

- Funding Stage: Early-stage VC funding

- Investor: Swishin Ventures

- User Base: 1 Million+

- Category: Social Media Platform

- Focus: Made in India, Global Expansion

Identityy is positioning itself as a "Made in India, for the world" social media platform, aligning with the broader vision of India becoming a global digital innovation hub.

What Makes This Funding Significant?

The funding from Swishin Ventures is not just a capital boost but a strategic partnership. The VC firm is led by Mahavir Pratap Sharma, a highly respected name in India's startup ecosystem.

Mahavir Pratap Sharma is:

- A serial entrepreneur and angel investor

- General Partner at a SEBI-registered Category I VC fund

- Former first Asian Chair of TiE Global Board of Trustees

- Backer of startups for over 13+ years

His involvement brings deep mentorship, global network access, and strategic scaling expertise to Identityy.

Founder Statement: Vision Behind Identityy

Kapil Agarwal, Founder and CEO of Identityy, said:

"This backing from Swishin Ventures is a strong endorsement of what we are building. Crossing 1 million users is just the beginning for us. Our vision has always been to create a platform built in India, for the world and having a partner like Mahavir sir, who deeply understands how to scale startups from Bharat to global markets, gives us immense confidence for the journey ahead."

Investor Perspective: Why Swishin Ventures Invested

Sharing his views on the investment, Mahavir Pratap Sharma said:

"India is at a pivotal stage where homegrown digital platforms have the potential to scale globally. Identityy reflects strong innovation, execution capability, and early traction. We are excited to support the team in building a globally competitive product from India."

Identityy Growth Story: 1 Million Users and Rising

Identityy's journey to 1M+ users before institutional funding highlights:

- Strong organic user adoption

- Product-market fit in India

- Rising demand for Indian social media alternatives

- Scalable technology infrastructure

The platform is part of a new wave of Indian digital platforms challenging global giants by focusing on localized engagement, user-first design, and cultural relevance.

What's Next for Identityy?

With fresh funding and strategic backing, Identityy plans to:

- Expand its user base across India and international markets

- Introduce new platform features and innovations

- Strengthen the creator and community ecosystem

- Scale technology and infrastructure

The startup aims to become a global social media player emerging from Bharat.

Industry Impact: Rise of Indian Social Media Platforms

This funding reflects a broader trend where:

- Indian startups are gaining global investor confidence

- Users are actively exploring alternatives to global platforms

- "Made in India" digital products are scaling faster than ever

Identityy's success reinforces India's position as a leading startup and innovation hub.

About Identityy

Identityy is a social media platform developed by Treefe Technology. Built with a vision to connect users through innovative digital experiences, the platform focuses on global scalability with Indian roots and is available on Android and iOS.

About Swishin Ventures

Swishin Ventures is a SEBI-registered Category I venture capital fund investing in early-stage startups with high growth potential. Led by Mahavir Pratap Sharma, the firm supports founders with capital, mentorship, and strategic guidance.

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