New Delhi [India], April 18 (/NewsVoir): 93.5 Red FM, India's leading private radio and entertainment network announced 'Crowd Bajayega Loud' celebrating the 16th edition of the T-20 league. The campaign is aiming to intensify the existing enthusiasm surrounding India's most favourite time of the year.
Crowd Bajayega Loud is an all-encompassing campaign with several cricket-related capsules on-air and on-digital. RJ Purab is highlighting the cricket comedy segment 'Show Off Shukla' and RJ Raunac is giving his unfiltered take on sixteen thrilling years of T-20 league in the segment '16 Saal Ka Bawaal'. Furthermore, with a whistle anthem, score updates by score jockeys, pre and post-match analysis, and a digital cricket contest giving away exciting prizes, Red FM is taking the T-20 league excitement to newer heights.
Speaking on the announcement, Nisha Narayanan, Director & COO, Red FM & Magic FM, said, "Undoubtedly, cricket is celebrated as a festival throughout the country. The T-20 league sends the energy level in the stadiums and even at homes off the charts. Over the years, radio has been a significant part of bringing cricket and fans together. This year too, with our latest campaign 'Crowd Bajayega Loud', we are eternalizing the passion that the T-20 league induces. The campaign will send cheers for the biggest cheerleaders, the doting fans of the league, in whose veins cricket runs in unique and exciting ways, both on-air and on digital."
Red FM stands out as not only India's largest radio channels, but also one of the biggest entertainment networks. We are hyper local, hyper vocal, and with our brand philosophy and attitude 'Bajaate Raho!' We are at the core of millennials' hearts. By leveraging our two-decades-old legacy and expertise, we sow the seeds of a 'larger than life experience'. We thrive on the emotional connection with the listeners and audience fashioned through a massive footprint of 69 radio stations across the country. We create original podcasts, digital shows, and on-ground events, feature independent music, make 360-degree noise, and speak the truth. As the 'station of expression' Red FM boasts over 495 award-winning campaigns including Best Brand, Best FM Station, and Best RJs.
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