The Twitter account of Amul was blocked for a short span after it posted a caricature calling for a boycott of Chinese products.The cartoon appeared to support the new policy of 'Atmanirbhar Bharat' eched by Prime Minister Narendra Modi as well as a call for a boycott of Chinese products on Indian social media against the backdrop of a stand-off between the two countries in eastern Ladakh. However, Amul’s Twitter account was restored later.
According to reports, Twitter had blocked Amul allegedly for putting out the post against China in which it had written 'Exit the dragon' in an apparent reference to the Chinese military entering Indian territory. In the topical, the Amul girl is shown in a confrontation with a dragon, behind which a logo of the Chinese video-sharing mobile application TikTok could also be seen. The Indian dairy major, however, issued a statement saying, “Amul's twitter account @amul_coop was temporarily deactivated on the late night of 4th June after our Amul Topical on "Boycott of Chinese Products" with the copy "Exit the Dragon?" 3rd June 2020. This happened without prior intimation to us.’’