City
Epaper

Simple 'doubt' button may help WhatsApp curb fake news

By IANS | Updated: January 29, 2020 20:00 IST

Adding a simple "button" to express doubt in reference to claims made on WhatsApp posts, or enabling users to easily flag statements as problematic, unreliable, or groundless may help the platform cut the spread of misinformation, suggest the results of an India-focused study.

Open in App

"Similar to the 'like' functions that exist on other platforms, it would be technically very easy for WhatsApp to add 'red flag' or '?' emoji buttons that users can easily click on next to contentious posts," said the study by researchers from the University of Pennsylvania, Leiden University, IE University.

"Such a strategy would be entirely compatible with the encrypted nature of the platform, as 'red flags' need not be reported or investigated by the platform, but merely used to communicate to other users that a variety of opinions exist among participants to the thread," it added.

Countering the spread of misinformation among Indian users of the Facebook-owned platform is a huge challenge as WhatsApp cannot see the content of the messages due to the end-to-end encryption feature which allows only the sender and receiver of the messages to view the content.

WhatsApp's efforts to reduce the spread of fake news has included limiting of the number of forwards to five, besides other measures such as running awareness campaigns on dangers of fake news on various platforms.

Some of the measures followed after reports of dozens of deaths linked to rumours spread on WhatsApp emerged in India.

"Our findings suggest that though user-driven corrections work, merely signalling a doubt about a claim (regardless of how detailed this signal is) may go a long way in reducing misinformation. This has implications for both users and platforms!," one of the study authors Sumitra Badrinathan from the University of Pennsylvania in the US said on Twitter.

For the study, the researchers experimentally evaluated the effect of different corrective on-platform messages on the persistence of common rumours among over 5,000 social media users in India.

"Our main analyses above overall suggest that exposure to a fact-checking message posted by an unidentified thread participant is enough to significantly reduce rates of belief in a false claim," said the study funded by Facebook.

"If anything clearly emerges from our results, it is the fact that any expression of incredulity about a false claim posted on a thread leads to a reduction in self-reported belief," it added.

( With inputs from IANS )

Tags: University Of PennsylvaniaindiaThe University Of PennsylvaniaLeiden University
Open in App

Related Stories

MumbaiMumbai: Gold Sales Cross ₹12,000 Crores Nationwide on Akshaya Tritiya; Mumbai MMR Sees ₹800 Crores Trade

NationalAkshaya Tritiya 2025: Gold Market Sees Huge Footfall Despite Price Hike (Watch Video)

MaharashtraOver 10,000 Pakistani Nationals Traced in Maharashtra and Delhi Post-Palgham Terror Attack

MumbaiViral Sighting of Tesla Cybertruck Near Mumbai Stirs EV Enthusiasm (Photos)

NationalPM Narendra Modi Discusses Tech and Innovation Collaboration With Elon Musk

टेकमेनिया Realted Stories

Technology‘WAVES 2025’ brings spotlight on India’s vibrant media and entertainment sector

TechnologyApple logs highest-ever shipment volume in India at 29 pc growth in March quarter

Technology75 pc of Indian businesses localise data as AI becomes core to strategy: Report

TechnologyPunjab starts first-of-its-kind B.Tech programme

TechnologyDynamic curriculum, continuous evolution of training modules key to stay relevant: Jitendra Singh